In 1857, the company's production totals reached almost 1,120 implements per month. At that time, the company was manufacturing a variety of farm equipment products in addition to plows, including wagons, corn planters, and cultivators. Word of his products began to spread quickly.ĭeere bought out Tate and Gould's interests in the company in 1853, and was joined in the business by his son Charles Deere. As Deere realized that this was not going to be a viable business model, he increased the rate of production by manufacturing plows before putting them up for sale this allowed customers to not only see what they were buying beforehand but also allowed his customers to purchase his products straight away. The traditional way of doing business was to make the product as and when it was ordered. The smooth-sided steel plow solved this problem and greatly aided migration into the American Great Plains in the 19th and early 20th centuries. Prior to Deere's steel plow, most farmers used iron or wooden plows to which the rich Midwestern soil stuck, so they had to be cleaned frequently. Tools were just a start the item that set him apart was the self-scouring steel plow, which was pioneered in 1837 when John Deere fashioned a Scottish steel saw blade into a plow. Already an established blacksmith, Deere opened a 1,378-square-foot (128 m 2) shop in Grand Detour in 1837, which allowed him to serve as a general repairman in the village, as well as a manufacturer of tools such as pitchforks and shovels.
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